Sales are at an all-time low and marketing teams are fumbling to make sense of the unprecedented situation. SMEs and startups are probably the worst hit by the COVID-19 crisis, and the economic fallout shall persist for a while now.
However, the bleak news is followed by a ray of sunshine. Brands, big and small, are coming together to overcome this crisis and make life in isolation easier for their customers. There are so many instances of collaboration in isolation that spring to mind- such as when Cottonelle tied up with United Way to discourage panic-buying, or the more recent, Google-Apple collab for tracking the spread of the virus.
So should you team up or go solo?